Web videos are more important today than ever with over 6 billion hours of video being watched each month on YouTube, this "fad" isn't going away
Here are some tips to help you get started creating your own website videos.
It's all about you...and them - Making a connection to your viewers is the most important thing. High quality content that viewers can use will push you into expert status. Do a little research into what your customers always seem confused about or what they want to know more about. Then do a video about that.
Keep it short and sweet - It's better to do a few shorter videos than one long video. People start to tune out after about a minute so keep them around 2 minutes. It's also much easier to confront doing a short 1-2 minute video than a longer 10 minute one.
Quality works - While higher quality videos will garner more respect don't let that stop you from at least starting! Then strive to raise your quality as soon as you can. Start with an external microphone. Sound is the most often overlooked aspect to most videos, if your videos sounds bad it will appear to look bad. You may have to invest in a camera that has an external microphone input, but getting your message heard clearly is key.
Edit it out - At first you may not have the luxury of editing your videos if you're using the '1 take guerilla style' of shooting but as you increase your quality tighten up your video. Any current editing software today will work fine and then go in and cut out the false starts, the stammers, the "I couldn't think of what I wanted to say next" looks. This is called "tightening" and it makes the communication smoother. You can cover any edits you make with what's called "B-Roll" which is footage that supports what you're talking about. If you're talking about your new gizmo the audience will want to see the gizmo and probably a nice clear close-up of it. That close-up shot of the gizmo while you're still talking is B-Roll, we hear you talking but see the gizmo. Makes for a much more entertaining video than just one take of everything.
Channel surfing - Make sure you have all your social media channels reserved, YouTube.com/YourCompany, Facebook.com/YourCompany, Twitter.com/YourCompany...you get the idea. Then use YouTube as your home base for videos and share it on your other social media sites. You can easily embed the video onto your website.
These are some simple tips to get you on your way. The hard part is just jumping in and doing the first one! So go get 'em! I'd love to hear from you as to how it's going so drop me a line.